One powerful ecosystem, three industry-leading solutions. We bring digital intelligence to the wood supply chain — combining a global B2B marketplace, AI-powered grading and yield optimisation, and instant lumber tally software.
Fordaq Group is building the intelligence layer for the global wood supply chain — transforming fragmented market, product, and production data into the trusted insights companies need to make faster, more profitable decisions.
The group was founded by Benoit and Bruno Nieuwenhuys. Combining a family heritage in the wood industry and deep technology expertise, they built Fordaq.com into the world's largest B2B marketplace for wood products, Tally Express, the leading software solution to tally lumber bundles, and Neural Grader, the revolutionary AI grading and optimisation solution for sawmills.
The Nieuwenhuys brothers also transformed the music and radio industry with AdsWizz, the audio advertising platform acquired by Pandora/SiriusXM — a track record of building, scaling, and finding the right partners for technology businesses.
Each product solves a distinct data challenge in the wood industry — together they give companies an end-to-end view from market signals to production performance.
The world's leading B2B marketplace and data hub for the timber industry. From standing timber to finished lumber and machinery, Fordaq covers the entire supply chain — helping professionals trade securely, verify suppliers, and track global market trends.
An AI-powered vision system that automates lumber grading and maximizes yield across the production chain — from sawmills to finished goods. Built for rugged environments, its compact design easily retrofits into existing production lines to deliver precise defect detection and real-time cutting optimization.
Tally Express measures lumber bundles automatically using computer vision — giving yards, distributors, and importers accurate inventory data and a verified record of every tally. Use it to manage outbound stock or to control incoming deliveries from suppliers. No more manual counting errors, no more measurement claims.
Benoit Nieuwenhuys is the Founder & CEO of Fordaq SA, the company which owns Fordaq.com, Tally Express and Neural Grader. In addition to leading Fordaq, he has founded a number of other ventures including Groupe BMB, which produces juvenile furniture in Asia under the Geuther brand, and AdsWizz, the pioneer of online audio advertising, acquired by Sirius XM in 2018.
Bruno Nieuwenhuys is the Co-Founder and CTO of Fordaq Group. Alongside his brother Benoit, he co-founded Fordaq SA, Groupe BMB, and AdsWizz, serving as CTO of the latter from 2007 to 2022. With an academic background in automated surface detection, Bruno now leads technology across all three lines, driving the group's AI, software, and engineering innovation.
Sampsa Auvinen is an international woodworking industry professional with over 30 years of global expertise. He serves as Chairman and Board Member for multiple timber companies across Europe and the US. Additionally, he is the Chairman of CEI-Bois, Honorary President of the European Organization of the Sawmill Industries (EOS), and a Guest Lecturer at SSE Riga.
The wood industry has been around since the start of civilisation. But as the planet fights climate change, the wood industry has an outsized role recognized by governments around the world.
Wooden housing, furniture, flooring and joinery store carbon and make wood the most carbon-neutral building material. Managing forests sustainably — providing livelihoods to communities worldwide — is the best way to make sure forests prosper and continue to play their environmental role.
We're a compact, multilingual team working on making this industry more efficient and sustainable. With offices in Brussels and Bucharest, we combine deep industry knowledge with cutting-edge technology. If you want to be in a fast-moving environment and have an impact on the world, we'd like to hear from you.
~65 people working across 14 languages, serving wood professionals in every major market.
From computer vision on the production line to intelligent marketplace matching — technology is at the heart of everything we build.
Wood is the most sustainable building material on the planet. We're helping the industry that manages it work smarter.
Two offices, one team. European roots with global reach across 100+ countries.
Tell us about your project, your sawmill, or just say hi. We'll get back within one business day.